chewing gum: Lotte Chewing Gum

Saturday, May 30, 2015

Lotte Chewing Gum

lotte chewing gum

is shifting towards confectionery that can be consumed quickly such as chewing candy and gummy. Thus, as mints quickly melt in the mouth while performing similar functions to gum, they are attracting young consumers as suitable substitutes for gum. Lotte Korean-Japanese confectionery company Lotte has launched a new promotional campaign named "Gum Kare!" (Gum Boyfriend) for its chewing gum brands using five popular anime voice actors: Yuuki Kaji, Kazuya Nakai, Tomokazu Sugita, Kenichi Suzumura, Hiro Not only does Lotte's gum make your breath minty fresh, it also turns all the ladies around you into moé anime characters. Chew on that. Lotte's television ad campaign features the girls of manga/anime franchise Haruhi Suzumiya popping up all over the place. Lotte's "Gum Kare" campaign, which personifies chewing gum brands as hot dudes, revealed the results of their popularity poll. Fits Yawaraka, played by Hiro Shimono, came out on top. His likes include "dancing while chewing gum" and "nice upperclassmen Gum maker Lotte Co. has come up with a new concept in wearable gadgetry to chew over. Literally. The Tokyo- and Seoul-based confectionery maker has developed a prototype earphone device that enables users to control a smartphone as they chew on gum. chief marketing officer of Lotte said, adding the firm has noticed some people consider chewing gum to be something of a hassle. "As a gum maker, this is a great concern," he said. Lotte's "Rhythmi-Kamu"—a pun on the English word "rhythmical" and "kamu .

What comes to mind when you think of chewing gum? If you said a GIANT GODZILLA-LIKE CAT carrying a man around the streets of Tokyo, then you and the creators of this advertisement above for LOTTE gum probably have a lot in common. While the commercial Gotta love them Space Invaders. They’ve had their little alien faces plastered on everything from bendy computer keyboards to delicious cupcakes to boxer shorts. Now it seems that they’ve even got their own chewing gum. Japan’s LOTTE candy company chief marketing officer of Lotte said, adding the firm has noticed some people consider chewing gum to be something of a hassle. “As a gum maker, this is a great concern,” he said. Lotte’s “Rhythmi-Kamu” — a pun on the English word .