Between March 23rd and 25th, around 235 multi-packs of chewing gum, or approximately $800 worth, was stolen from store shelves at the town’s Bargain Shop on Division Road North. Police say brands included Dentyne, Juicy Fruit, Excel, Wrigley, Trident and “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Wrigley and Cadbury promoted several sugarless brands as cavity- fighters and brandished the American Dental Association’s seal of approval. Gum was sold Gum used to be something you chew. Now it's something you wear — like a badge. In a bid to reverse declining sales, gum brands are making claims to be degradable, energy boosting, aspartame-free and even vegan. In the process, gum is evolving from Ever since Bazooka wrapped its gum in comics in 1953, gum brands have been as much about the gimmick as the chew. And that might be truer today than ever before, as gum makers search for flashy objects to lure fickle teens, whose passing fancies are enough (Crain's) — Kraft Foods Inc. is preparing to launch its most important new gum in years and may reveal its identity as early as this week. The Northfield-based foodmaker has created ID, an image-driven sub-brand to its Stride gum, hoping it will get more From Trident to Wrigley's, big brand chewing gum is filled with dreaded ingredients derived from petroleum and those known to cause cancer. There is good news however, when it comes to chewing gum But all is not lost, there are better chewing gum alternatives. .
With teenagers, the core chewing constituency, increasingly bypassing the gum aisle, Chicago-based Wrigley recently launched a new ad campaign for its Extra brand reaching for broader appeal — and perhaps a few tears. Eschewing functional benefits You don’t launch a new brand in the gum category by calling the buyer at Walmart and asking nicely for some shelf-space at the checkout between Juicy Fruit and Trident, observes the founder of aspartame-free PÜR Gum. You start small, says Action Candy Grenades Gum the makers of the explosively intense sugar free gum is releasing a new bag design for their product to coincide with the brand image. With their tremendous success since the initial product introduction, Grenades Gum has recently introduced Most kids I knew were just lucky if they got the name brand snack as opposed to the knockoff. This is the time when you could buy bubble gum cigarettes, and Wonder Bread was accepted as a normal part of a healthy school lunch. Let's just say we weren't as .
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