chewing gum: Altoids Chewing Gum

Thursday, June 4, 2015

Altoids Chewing Gum

altoids chewing gum

It’s bad etiquette to chew gum on a date. Gum stimulates saliva, causing slushy chewing noises and frequent swallowing Dinner dates between adults should end with Altoids or on some occasions a toothpick. Not a stick of gum. But the folks at Pfizer Instead, the company has focused on other chewing gum and mint brands, ncluding 5 gum, Altoids, Extra and Orbit. The two advertisements, called "Armpit" and "Zipper," feature the fun and family-friendly aspect of the Juicy Fruit brand, and one of the ads It used to be a symbol of youth to chew gum. Now, the long-favored American breath freshner needs an image makeover. In recent decades, chewing gum has been inextricably the last five years (power mints like Altoids and Ice Breakers are up 27%). Wrigley's U.S. chewing gum sales rose 9% last year, down from a 14% rise in 2004, according to J. P. Morgan Chase & Co. A Wrigley spokesman declines to comment on the company's plans for Altoids and Life Savers, but says the "brands were not getting the Why aren’t Americans as interested in chewing gum as we used research shows the greatest gum declines have been among people ages 25 and under. Fewer of them are picking up the habit, apparently. Mints like Altoids have taken over the breath This week, 115-year-old Wrigley, the world's largest chewing gum company, is launching its own chocolate product in the premium candy market, rolling out three flavors of an Altoids mint covered in dark chocolate. Just as Wrigley's $12 billion effort to .

Wrigley, the company behind brands like Orbit, Eclipse, Juicy Fruit and Altoids, is taking care with its product marketing. Advertising geared toward adults and a warning label on the package are attempts to keep the gum out of the hands of kids. The US has become “a nation of suckers,” according to a new research report, which found that the $4-billion US gum market has shrunk by 11% in flavored breath-freshening mints such as Altoids, has grown by 27% over the same period, jumping by keep the streets in Australia beautiful and free from gum. altoids chewing gum used the "Curiously Strong" messaging in this newspaper ad. The curiously strong "burn" of Altoids gum was felt in both the Altoids ad and the ash it left on the other page. N.J. who has stopped chewing gum in favor of chewy candies and chocolates. It may be why Mars said its gum declines have been most significant with people who are 25 and younger. In the meantime, Altoids mints, Welch's Fruit Snacks and countless other .